NEWLAND ĐÀO TẤN - CONCEPT DESIGN

NEWLAND PROJECT - RESIDENTIAL BUILDINGS

Site location: Dao Tan – Tran Thai Tong Street Axis, Truong An Ward, Hue City

Project site area: 6.339,5 m²
Type: Residential building, Shophouse, Pocket Park

Investor: Newland Investment Joint Stock Company

Design by: Plan ADD

 NHAT BINH ROBE

The Nhật Bình robe, originally a type of imperial attire for women during the Nguyễn dynasty, has now become a popular outfit for women not only in Vietnam but also among Vietnamese communities overseas.

“Nhật” (日) means “sun” or “rectangle.”

“Bình” (平) means “flat, balanced, harmonious.”

The name “Nhật Bình” originates from the rectangular decorative pattern at the collar, bordered by two outer lines. The sleeves feature embroidered patterns in five colors symbolizing the Five Elements: Metal, Wood, Water, Fire, and Earth.

Though from different realms—architecture and royal attire—Neoclassical architecture and the Nhật Bình robe of the Nguyễn dynasty share striking parallels in symmetry, artistry, and symbolism.

1. Symmetry and Balance

Neoclassical design emphasizes harmonious proportions and orderly arrangements; the Nhật Bình mirrors this with its cross-collared neckline and perfectly aligned panels, embodying dignity and precision.

2. Ornate Symbolism of Power

From Corinthian columns to sculpted reliefs, Neoclassicism conveys authority through intricate detailing. Likewise, the Nhật Bình features elaborate dragon, phoenix, and cloud-wave embroidery, signifying rank and prestige.

3. Regal Colors and Fine Materials

Gold, white, and deep blue with marble and fine woods define Neoclassical luxury. The Nhật Bình echoes this grandeur with silk and brocade in imperial colors—gold for the empress, red and blue for princesses and consorts—enhanced with gold-thread embroidery.

4. Timeless Elegance

Both reject fleeting trends, favoring enduring beauty marked by refinement, grace, and understated majesty.

COLORS

The Nhật Bình robe of the Nguyễn dynasty was an aristocratic court garment, distinguished by colors denoting social rank:

• Gold: Symbol of supreme authority.

• Red, Blue, Purple: Representing nobility.

• White, Pale Pink: Common in wedding attire or worn by young women, evoking grace and purity.

DESIGN OPTION OHH1

DESIGN OPTION OHH2

DESIGN OPTION OLK

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